E.ON Denmark

”Valeur has contributed to our yearly growth rate on 100%”


The green transition has started to accelerate, but the sales of sustainable energy solutions demand huge insight and solid groundwork. In order to gain a foothold in the Danish market E.ON decided to outsource their outbound sales to Valeur.

Copenhagen, Denmark

70 employees

Private Company

Energy Solutions & Renewables Services

A Strong Strategic Cooperation

When E.ON decided to pursue an aggressive growth strategy in Denmark, they needed a competent partner in order to penetrate the market.

“We did not want to consume all the time of our sales department in order to book meetings, so we entered into an agreement with Valeur to connect with the more ‘heavy’ business segment in the market”, says Stefan Johnson, CSO of E.ON Denmark. He continues: “Valeur has a very high level in their services compared to other telemarketing companies, and they possess profound knowledge in our area of business, which makes them capable of contributing to the development of new sales strategies and arguments. They know exactly which messages are crucial in the market and they can detect how our solutions underpin the green profile of our clients. Valeur quickly constructed a deep understanding of the energy market, which is nearly on the same level as our own.”   


Continuous feedback strengthens the performance

E.ON’s sustainable energy solutions offer a broad product portfolio that among others include biogas and wind energy. E.ON and Valeur collaborates closely on all levels, which enables them to optimize the sales process. Stefan Johnsson and Klaus Valeur Leffers, CEO of Valeur, continuously organize briefings to adjust the performance along the way. E.ON’s Danish sales representatives and Valeur’s consultants are also in close dialogue through the whole process.

“E.ON is very conscious about creating good results through a close dialogue and knowledge sharing. E.ON always brief us about the newest trends or movements on the market”, says Klaus Valeur Leffers and adds: “E.ON is 100 % involved in our partnership and that empowers our consultants to be one step ahead of the development and produce relevant arguments.”


Knowledge sharing opens the market

The responsible Valeur consultant, which has been attached to the project all three years, underlines the signification of an on-going dialogue and knowledge sharing between Valeur and E.ON:

“We have obtained extensive knowledge about all E.ON’s activities and products and we can inform in details about their wind energy projects, the biogas production, eMobility for communities and much more. This extensive knowledge is crucial, because E.ON does not only sell single products but a set of various energy solutions. This gives us a good foundation for interacting with the leads, because if they are not interested in one product they might be interested in another line of products. We often speak with Casper from E.ON, whom I book meetings for and it is through him that I have obtained my deep knowledge of the company and their products. When I call to potential clients, they get the impression that they are speaking directly with E.ON.”


Sales are increasing rapidly

The collaboration has expanded gradually since its establishment in 2013 and today Valeur is involved in the majority of E.ON’s Danish B2B activities. Stefan Johnsson is very satisfied with the results:

“Valeur has contributed positively to our growth rate in Denmark, which all three years has been 100%. Valeur’s perseverance has been a main factor for an increased awareness of our sustainable energy solutions. Furthermore, Valeur always deliver good quality meetings. When we meet with potential clients, they already know who we are, what solutions we offer and what an agreement entails. There exists no doubt that the partnership with Valeur has been a great investment.” 


E.ON’s results with appointment setting

Yearly growth rate
on 100 %

Significantly improved brand-
and product awareness

Construction of a well-
functioning sales concept

Streamlining of the sales
representatives’ time

Appointment setting – Your way into the market

Do you have a product or a service, which is eligible for the market? Then appointment setting is a suitable strategy for interacting with potential clients.

Valeur pursues a certain strategy in order to book high-quality meetings. This strategy revolves around the policy that it is not a matter of calling as many leads as possible, but calling the right leads at the right time.


Can we assist your company in booking new quality meetings?